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Our third annual!  Every year The 405 Media recognizes those who were the proverbial round peg in the square hole on the right. Benign disrputors.  Constructive agitators. We’ve succumbed to darker impulses in the past and used these awards to scorn and ridicule, but #NeverTrump is largely discredited and reduced to a cult of sniveling for the next eight years. Why waste more time playing smashmouth with people who were wrong about everything?  They got what was coming to them. Here are some people who flew in the face of that, and won.

Scott Adams

By his own account, Scott Adams was in a dead-end white collar job when he created his alter ego Dilbert, and the rest is cartoon history.  The Dilbert strip seems aptly ripped from the real life of dead end-white collar jobs. As the cartoon took off,  Adams says he picked up some public speaking gigs, worked as a hypnotist on the side, and had a pretty prosperous existence.  Then along came the Donald Trump campaign.  Adams was an early predictor about the now President-Elect, hailing him as a master persuader.  Scott Adams politics were not necessarily aligned with Trump’s, rather he consistently and publicly regarded the election of Donald Trump as inevitable, based on Adams study of the art of persuasion. It then was Scott Adams kissed his speaking gigs goodbye.  Adams predicted Trump would in in a landslide – it was something less than that, and opined that only the Access Hollywood tapes stood in the way.  Adams focused on Trump’s speaking patterns and even the profanity and vitriol that soon-to-be-discredited pundits claimed would doom Trump time and time again.  Scott Adams replaced some worn out talking heads on the cable shows, you know, the ilk who were wrong about Trump and could not explain him.  Scott Adams explained Trump.  He ran circles around the political talking intelligentsia who could only think in old school, fast fading policy and prognostication perspectives.

Bill Mitchell

Bill is a fifty-something North Carolina guy who, not unlike Scott Adams, was willing fan for the #NeverTrump shit to hit.  He had a brief connection to the Trump campaign, but then struck out on his own as a political free radical.  Bill Mitchell thumbed his nose at campaign and polling data know-it-alls like Rick Wilson, Frank Luntz and Nate Silver and give a Joe Namath-like guarantee of a Trump win. With the possible exception of Trump himself and some of his campaign insiders, there was nobody mocked on social media more than Bill Mitchell.  With no skin in the game except the personal pride of a Trump win, he showed up every day and took it.  And he took a lot. Mitchell created a podcast, which you can hear on The 405 Media nightly at 8:00 Pacific.  Despite the pillaging he took on social media, Mitchell ramped up his podcast listens and Twitter followers into the high tens of thousands.  He frequently cited his rise and numbers in social media as a sign Donald Trump would win. He was right. His haters were wrong.  He has a flair for the dramatic – he threatened to leave Twitter if Trump lost. He’s not bashful about connecting the Trump victory with some sort of divine intervention. And he recently stood up to a wave of white nationalist criticism. Bill Mitchell argued this was never part of Trump’s appeal. The so-called “white genocide” movement’s attempt to co-opt Trump’s message was never legit, and the notion that Trump owed them something was a figment of the fake news, mainstream media’s imagination.

Tucker Carlson

Late in 2016 and because of some fateful Fox News personnel shakeups in the wake of Roger Ailes’ departure, Tucker Carlson found himself in the weeknight time slot formerly held by Greta Van Susteren.  “Tucker Carlson Tonight” surged to a ratings winner following the Presidential election. Brit Hume held down the fort in Greta’s time slot in the weeks before the election.  Hume came out of retirement and ran the show as you would expect a veteran news guy would.  Carlson flipped that brand and created something even bigger than Greta, who was regarded as a tough to replace franchise FNC player.  Tucker Carlson quickly established himself as a pugilist with ridiculous, if willing, guests from the left.  Fox has a few lefties in their stable, but largely relegates them to panel shows where fellow panelists from the right duke it out.  Megyn Kelly indulges lefties and #NeverTrump-ers all the time, but tends to let them run wild so as to burnish her self-described ‘apolitical brand.’  Tucker Carlson goes for the jugular.  From nutty Kurt Eichenwald to college professors and their special snowflakes peddling safe space and demanding a world free of triggers and microaggressions, Tucker Carlson jacks them up and shakes them hard. Carlson grew out of his role as a utility player at FNC to remind us of that channel’s right roots, and what made them what they are today. FNC needs more where this came from.